THE LAZY ENVIRONMENTALIST, hosted by Josh Dorfman, screens Tuesdays at 9PM on Sundance Channel.

It’s been “interesting” to witness the varying degrees of interest on the part of my immediate family members to my Lazy Environmentalist endeavors. I mean, I’m pretty sure my Mom has read my books, but I can’t say the same for my dad or my brother. And while it’s pretty simple to sign up for a subscription to Sirius Radio, no one in my family ever did so during the two years I hosted my radio show on that network. But things changed as soon as I made the Lazy Environmentalist TV pilot. “Josh” was no longer just “off doing some weird-eco-save-the-planet-thing even though he has an MBA and could be cashing in by now.” To the contrary, suddenly everyone wanted to watch what the Lazy Environmentalist was up to. And not just once either; they wanted to watch it over and over again, share it with guests on holidays and with pretty much whoever else visited my folks’ house for any reason whatsoever be it to deliver the mail or even exterminate bugs.

I say this is interesting (and not just maddening) because I think more than a commentary on my family’s love for their son or brother, or penchant for reading books or listening to the radio, or interest in environmental issues, it’s a commentary on the power and appeal of television in our culture. And since I’m most interested in reaching the greatest amount of people with a message of easy and doable environmental action, I want to maximize the opportunities being on television provides.

One such opportunity is the ability to bring my brother on my show for some green retribution. In “Lazy Brother” I visit his house and attempt to reduce his exorbitant energy bills to both save him money and reduce his eco-impact. The fact that my brother routinely attempts to defy the laws of physics by running the heat upstairs in his house in order to warm the TV room two floors down does not necessarily mean that he’s closed off to reason. However, when I arrived at his house my brother was clearly wary of the green strategies I might propose. I remember our first conversation on camera going something like:

“Jed, you’re my brother. You love me. You trust me.”

And Jed saying, “I’ll give you this, you are my brother.”

As for green technological innovation, this segment is the most interesting in the series. I test some seriously cool environmental solutions in my brother’s house to see if I can lower his energy bills and, by extension, his environmental footprint. I think I made his house a lot smarter. Watch the episode to see what he thinks.

To find out more about THE LAZY ENVIRONMENTALIST, check out :

Check out the Belkin Conserve Power Strip