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The English language as a first-person shooter game

Check out this amazing ad for Inlingua, an international language-training company. It’s a spot for the company’s Business English service, and it presents the English language as a literal battlefield. This is some of the best motion typography I’ve ever seen:

The ad was created by the Hamburg, Germany, affiliate of the Canadian motion-graphics studio Optix Digital.

FontFeed has lots more background, and Behance Network has screenshots from the work-in-progress, including this one: