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American Idol meets organic food


If singing isn’t your thing, and you’d rather not have Simon Cowell dress you down in front of millions of people, the Organic Institute and Organic Trade Association are holding a greener, friendlier version of American Idol. These organizations have taken their search for a consumer ambassador on organic farming and products to YouTube, and invite you to submit a thirty-second video “explaining the moment you realized organic products are worth it.”

While organic food is a serious subject, the judges are looking for “Heartfelt, creative and quirky videos.” So far, your competition includes a calypso jingle, a couple of spokesmodel approaches, and a fairy tale.

Entries are due by May 31st; judges will pick twelve finalists at the All Things Organic trade show, and announce a winner towards the end of June. They promise not to make anyone cry…