You won't find these records in Guinness

Calling itself “the definitive site for human achievement,” The Universal Record Database is a droll and very funny repository for video of record-setting feats like “Most Times Unzipping Pants in 30 Seconds” to “Most American Quarters Fit Inside a Belly Button” and “Most Nose Flares in One Minute.” The best intro to URDB’s deadpan shenanigans is this four-minute video posted recently on, but it isn’t embeddable. So here’s a different intro, which was filmed at a New York event a couple of weeks ago:

Incidentally, the URDB site is beautifully designed and architected.