OBJECTIFIED: exploring our manufactured environment
Gary Hustwit’s first film, the smart 2007 documentary HELVETICA explored the 50-year history of that iconic typeface and the countless ways it’s shaped Western visual culture. To the joy of design nerds everywhere, Hustwit’s second film, OBJECTIFIED, is starting to make the rounds of film festivals, and it will be released later this year.
OBJECTIFIED shares a number of themes with HELVETICA, and judging from the trailer, the two films also share a distinctive directorial approach, something we could perhaps label with the adjective “Hustwitian”: footage of beautiful design accompanied by hypnotic, repetitive major-key instrumentals and the voiceovers of smart interviewees–in OBJECTIFIED, everyone from Jonathan Ive of Apple to Paola Antonelli of the Museum of Modern Art.
Here’s the trailer:
On the OBJECTIFIED site, the film is described as “a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.”