100 single ladies

Full disclosure: You’re about to watch a “viral” video to promote a free Beyonce concert sponsored by Trident. That said, who doesn’t want to watch 100 girls in London’s Piccadilly Circus mimic Beyonce’s music video for her hit song “Single Ladies,” which has been hilariously parodied.

This is a template for how to create a successful viral video:

1. Take an existing pop culture phenomenon.
2. Make it BIGGER and perform in public (after obtaining permits, natch).
3. Millions of online views.
4. ???
5. Profit!