Cookies and Tracking Technologies Policy
EFFECTIVE DATE: March 5th, 2015
We want to be transparent about how and why data about you and your browsing behaviors may be used in connection with our services. This policy describes:
- What cookies and online tracking technologies are;
- How we cookies and tracking technologies are used;
- Your choices (managing cookies and opting out);
- California Online Privacy Protection Act Notice Concerning Do No Track Signals; and
- How to contact us.
1. WHAT ARE COOKIES AND ONLINE TRACKING TECHNOLOGIES?
Web Browser Cookies
A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the site. This enables a website to recognize you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in or to remember what’s in your basket if you’re shopping online, to remember your preferences and settings, to analyze how the site is used by you, and to serve advertising to you.
Cookies may be served to you by the website you are visiting (a “first party cookie”) or by another organization providing services to that website, such as an analytics company or advertising network (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a “persistent cookie”).
Tracking Technologies: Web Beacons/Gifs, Pixels, Page Tags, Script
Web pages, emails and mobile apps may contain a small transparent image file or line of code to record how you interact with them. They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device) and they are used to help website and app publishers to better analyze and improve their services and to target advertising based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advertisement on a site or whether you opened or clicked on marketing emails sent to you.
Tracking Via Mobile Apps
When you use our Mobile Apps we may record unique identifiers associated with your device (such as the device ID and IP address), your activity within the App and your network location. This information may be used to analyze and improve our services and to serve advertising to you.
2. HOW ARE COOKIES AND TRACKING TECHNOLOGIES USED?
More information about analytics and advertising is detailed below.
Analytics On Our Services
On our websites we use Google Analytics, and other similar services, to collect statistical information about how are websites are used. They use information such as your IP address, browser type and unique identifiers stored in cookies on your device to record how you interact with our website.
These analytical services help us to know how many users we have, which parts of our sites are most popular, what browsers are used (so we can maximize compatibility), the country or region where our users are located, and the demographics and interests of our users. This enables us to better understand who is using our site and to ensure we are reaching our target demographic, and to improve and tailor our services accordingly.
Advertising On Our Services
Advertising tailored to your individual interests on other websites and online services, known as interest-based advertising or behavioral advertising, may be served by us or we may allow third parties’ advertisements to be served through the services. We believe this makes the advertising more interesting and useful to you, and also helps us increase the value we get out of the site from our advertisers, ultimately giving us a greater ability to invest in great content for the benefit of all users. These advertisements are sometimes targeted based on your browsing activity over time and across third party websites and services. As a result, you may see advertising based on website content you have been viewing on another website. For example, a retailer might use information about the products you browsed on their website in order to tailor their advertisement to you on this website. Other times, the advertisements are not tailored or targeted based on your browsing on other websites, but rather simply based on how you use and interact with the services.
Advertisements may come from third party companies called “ad networks.” “Ad networks” include third party ad servers, ad agencies, ad technology vendors and research firms. Your web browser must request these advertisements from the ad network’s servers, which allows ad networks to view, edit or set their own cookies, web beacons, pixel tags, or similar tracking tools on your browser, just as if you had visited a web page from their website. We have implemented or are in the process of implementing the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, Floodlight, and Google Analytics Demographics and Interest Reporting. These advertising services may track your online activities over time by collecting information through automated means, including cookies first-party cookies (such as the Google Analytics cookie) and third party cookies (such as the DoubleClick cookie) together (i) to inform, optimize, and serve ads based on past visits to our website and (ii) to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our websites. This information is not shared with us and we do not share information with the advertiser about your browsing of our website. This is not an exhaustive list. Other third parties may assist us in delivering interest-based advertisements.
It is important to note that at no time do we or our service providers attempt to identify you individually, nor do we create a profile of you for the purposes of delivery advertising.
You may have a choice about whether to have your information collected for these purposes. See below for details and for information about how to exercise that choice.
3. YOUR CHOICES: MANAGING COOKIES AND “OPTING OUT”
Opting Out of Analytics Cookies
To find out more about the analytics services used on our websites and to opt-out please visit:
|Google Analytics Opt-out Browser Add-On||https://tools.google.com/dlpage/gaoptout|
Additional Nielsen Terms
Opting out of Advertising Cookies
The table below shows the 2 main associations that represent the advertising networks allowed on our sites. You can visit their websites to opt out of all cookies served by their members and they will explain what happens as a result of opting out. In opting out, a cookie will be set to let advertisers know not to use your data for targeted advertising purposes; you will still see advertisements, they just won’t be tailored to your interests. If you clear your cookies via your browser, you will need to go through the opt-out process again.
|Network Advertising Initiative (NAI)||http://www.networkadvertising.org/consumer/opt_out.asp|
|Digital Advertising Alliance’s (DAA)||http://www.aboutads.info/choices/|
To opt out of Google Analytics for Display Advertising or to customize Google Display Network ads, you can visit the Google Ads Settings page.
You understand that these opt out mechanisms are maintained by third parties, not AMC and AMC is not responsible for, nor does it control these mechanisms of the third parties who choose to participate in these opt-out programs.
Managing Cookies and Local Storage on Your Device
You can choose how web browser cookies are handled by your device via your browser settings, including to refuse or delete all cookies. Some devices allow you to control this through via your device settings. If you choose not to receive cookies at any time, the website may not function properly and certain services will not be provided. Each browser and device is different, so check the settings menu of browser or device to learn how to change your advertising settings/cookie preferences.
4. CALIFORNIA ONLINE PRIVACY PROTECTION ACT NOTICE CONCERNING DO NOT TRACK SIGNALS
At this time, there is no general agreement on how companies like AMC should interpret Do Not Track signals. AMC does not currently respond to Do Not Track signals, whether that signal is received on a computer or on a mobile device. To learn more about Do Not Track, you can do at http://allaboutdnt.com.
5. CONTACT US